01 · App
Online booking is real
The current LBC app advertises account management, rider pickup and branch drop-off after online booking.
Apple App StoreModern tools exist. Execution is the test.
The easy joke would be “LBC is still stuck in the paper age.” The evidence does not support that. LBC has apps, online booking, rider pickup, branch drop-off, tracking, notifications and other digital systems. The more useful question is whether the customer experience consistently matches the capability.
02 · Tracking
Track-and-trace is a published feature
LBC says the app can monitor shipments, automatically pin searched tracking numbers and send status notifications.
Google Play03 · Innovation
Digital transformation is part of the company’s own strategy
LBC’s public materials describe investment in technology, digital tools and e-commerce services over multiple years.
SoShop! programme04 · The sharper joke
“We have real-time tracking.”
“Excellent. Where is the parcel?”
“In real time… we are still checking.”
The joke is not that technology is absent. It is that technology only matters when the information behind it is accurate, timely and actionable.
05 · App-store reality
The current app ratings are weak
As checked on 19 September 2026, the Philippine App Store showed 1.4/5 from 262 ratings. Google Play showed about 1.8/5 from roughly 360 reviews.
AppleRatings change over time. These are dated snapshots, not permanent scores.
06 · Usability
Some users report booking and registration friction
Recent app-store reviews include complaints about form fields, booking flows and overseas-number support.
Google Play reviewsThese are user opinions and bug reports, not independently verified findings.
07 · 2026
DICT recognised LBC’s last-mile role
In June 2026, the Department of Information and Communications Technology conferred a “Bayani sa Last Mile” award recognising LBC’s role as a private express/messengerial delivery operator.
BusinessMirror report08 · Both can be true
A company can win institutional recognition and still frustrate individual customers.
Government or industry recognition measures one set of achievements. App reviews and delivery complaints reflect another set of experiences. Neither automatically cancels the other.
09 · Digital future
The next competitive advantage is not “having an app”.
It is making the app, branch, courier, tracking event and customer-support answer tell the same story.